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Máster in Foreign Trade and International Marketing en Barcelona

INSA Business, Marketing Communication School

Programa de Máster in Foreign Trade and International Marketing

INSA Business, Marketing Communication School
Presencial Horario: Martes y Jueves de 19:00 a 22:00 / Viernes de 16:30 a 21:30
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Presencial
Impartido en: Barcelona
5100 €

Descripción

Gain knowledge necessary to become an expert in global markets operations.

This degree program focuses on the practical aspects of global markets to teach students the skills applicable to international trade, importing and exporting, international product marketing and global supply chain management.




A quién va dirigido

a) Graduates and professionals who wish to expand their employment horizons.

b) Experienced professionals who want to take on new tasks and responsibilities.

c) Companies seeking staff training.

d) Graduates in Vocational Training and Higher Education in area business seeking practical preparation to enter the workforce.


Objetivos

Gain knowledge necessary to become an expert in global markets operations.

Find out everything about the organization of export departments within a company structure, as well as sound understanding of principles and techniques of marketing.

Be able to effectively design and carry out strategic marketing campaigns and succeed on international level.

Temario

* International marketing and exporting

* International Trade: Better importing

* The international environment

* Export market selection: definition and strategies

* Export market entry strategies

* Export entry modes

* Nonexport entry modes

* The export order and physical distribution

* International Transport

* International financing and methods of payment

* Strategic Options of the Company in the International Markets

* The Market Research at an International Level

* The International Policity of the Product

* Pricing Policity

* Global Sourcing

* The Direction Of International Sales

* International Communication

* International Marketing Planning

* Organization, Coordination and Control of International Marketing

Assessment System

The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently. In addition, the student must have earnd a minimum grade stipulated in the Business Plan.


Having successfully passed the evaluations and with the minimum attendance required, the student get a diploma in Master in Foreign Trade & International Marketing of INSA Business, Marketing & Communication School.

Titulación obtenida

Máster in Foreign Trade and International Marketing

Requisitos

To access the training it is necessary that the participants be professional graduates in the commercial sector.

Información Adicional

Profesional opportunities

- International Marketing Director

- Foreign Trade Manager


INSA offer the possibility to make an internship in companies during the course.

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