Tourism is one of the current drivers of the world economy and one of the main generators of employment. For this reason, it is vitally important to maintain a high level of quality in the tourism sector, with the support of qualified people contributing to maintaining and improving levels of competitiveness of this sector.
The Master&rsquo,s in E-tourist & Revenue Management provides knowledge in digital tools and social networks that enable open a wide range of marketing activities and sales. Also specialized training that optimizes resources and revenues in a highly competitive industry.
Provides knowledge in digital tools and social networks
Establish relationship marketing, direct and customer loyalty in digital environments
Knowledge of the theories and methods of &ldquo,Revenue Management&rdquo,.
Educate and train professionals to generate impact on revenue growth in hotels and restaurants.
Syllabus
1.E- TOURIST MARKETING
Reinventing Traditional Tourism Marketing
Positioning and Digital Brands
Digital capture and segmentation strategies
The importance of planning communication: Net Strategy
The Digital Web
Digital Tools and Social Networks
Relationship Marketing, Direct and Customer Loyalty in digital environments
Web Analytics : Measurement and Quantification in E-Tourism
2. REVENUE MANAGEMENT
Policies and Objectives &rdquo, Revenue Management&rdquo,
Establishing the basis for a program of &rdquo, Revenue Management&rdquo,
Space Management
Optimal Rate Policies and Calculations
Rate Control, Availability and &ldquo,overbooking &rdquo,
The Management Group
Technology Topics
Time Management
Analysis and implementation
Final project
Once you succeed the evaluation tests and you have the minimum campus attendance required, you will recieve a Master certificate in eTourism and Revenue Management, validated by INSA Business, Marketing & Communication School.
Información Adicional
Professional opportunities
Horario:
Viernes de 18h a 21h y Sábados cada 15 dias de 9h a 14h
Otros cursos
