Máster en E-tourist & revenue management English de INSA Business, Marketing Communication School

Tourism is one of the current drivers of the world economy and one of the main generators of employment. For this reason, it is vitally important to maintain a high level of quality in the tourism sector, with the support of qualified people contributing to maintaining and improving levels of competitiveness of this sector.

The Master&rsquo,s in E-tourist & Revenue Management provides knowledge in digital tools and social networks that enable open a wide range of marketing activities and sales. Also specialized training that optimizes resources and revenues in a highly competitive industry.

Syllabus

1.E- TOURIST MARKETING

Reinventing Traditional Tourism Marketing

Positioning and Digital Brands

Digital capture and segmentation strategies

The importance of planning communication: Net Strategy

The Digital Web

Digital Tools and Social Networks

Relationship Marketing, Direct and Customer Loyalty in digital environments

Web Analytics : Measurement and Quantification in E-Tourism

2. REVENUE MANAGEMENT

Policies and Objectives &rdquo, Revenue Management&rdquo,

Establishing the basis for a program of &rdquo, Revenue Management&rdquo,

Space Management

Optimal Rate Policies and Calculations

Rate Control, Availability and &ldquo,overbooking &rdquo,

The Management Group

Technology Topics

Time Management

Analysis and implementation

Final project

• Máster en Translation and Interpreting in Global Enterprises.
• Máster en Relaciones Públicas y Organización Eventos
• Máster en Revenue Management
• Máster en Protocolo y Organización
• Máster en Publicidad y Empresa