Our MA programme will prepare you for a high level career in the public relations industry.
You will be focusing on analytical and academic content, whilst also learning the practical and vocational applications of the course material. You will acquire a sound knowledge of the theories of public relations, advertising and marketing and how they are applied in the industry.
You will develop the intellectual, social and practical skills needed, whilst gaining the ability to analyse related issues on a national and international level. Whether you want to pursue a career in public relations, or go on to further academic study, this programme is an excellent base for any related management position.
The course helps a wide range of graduates, with little knowledge of PR, to learn both practical techniques and an understanding of the way the PR industry impacts us on a day-to-day basis.
The course is split into 3 semesters.
During the first semester you will study modules in:
Fundamental issues in public relations
PR and society: concepts and ethics
Public relations campaigns: design and implementation
The second semester will consist of:
Strategic communication management
Advertising and marketing
The third and final semester will focus solely on the dissertation.
Delivery mode: Full-time, distance learning
Duration: 18 months
Intakes: October 2016
UK applicants: honours degree (2:2 or above) or equivalent in any subject
Overseas applicants: any UK NARIC approved equivalent
Language proficiency: minimum IELTS 5.5 in all bands, or equivalent
Alternative - Students who fail to meet academic requirements can be assessed on their relevant work experience (3 years management experience minimum for mature study route)
Plus CV, Photograph and 2 references