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BA in Luxury, Fashion Business and Marketing de London College of Contemporary Arts

London College of Contemporary Arts

London College of Contemporary Arts
Presencial Inicio: A partir del 01/10/2016
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Presencial en Reino Unido

Presentación

OVERVIEW

This three-year, full-time programme prepares you for a successful career in the prosperous industries of luxury and fashion. Over the duration of the course, you will increase your knowledge in subjects vital to breaking the industry. These include: accounting, company and labour law, marketing and international business. You will also develop a strong feel for how the industries operate from day to day.



As we are closely associated with Mod&rsquo,Art in Paris, you will have the opportunity to learn French, either at beginner or intermediate level, at the same time as reinforcing your English fashion vocabulary.



London and Paris are complementary fashion capitals of the world, meaning you can draw from not one inspirational city, but two. Our staff are also experts in their fields, many of them practicing industry professionals. They pass their in-depth knowledge and fascinating insights down to you, in order for you to enter the luxury and fashion industries thoroughly prepared for what lies ahead.



WHO IS THIS PROGRAMME FOR?

We are seeking enthusiastic and dedicated students who would like to gain a broad-based understanding of the fashion business side of the luxury and creative industries. The course provides a through overview of areas including the management, marketing, pr, strategy, visualisation and planning associated with the creation of fashion industry projects in all forms.



WHY TAKE THIS COURSE?

This course provides a sound introduction to all areas of Luxury, Fashion Business and Marketing, which will equip graduates with a range of skills which can be applied in many sectors of industry. A solid foundation of business principals, marketing, law, management and branding are introduced alongside more creative and vocational concepts. The potential future application of the skills and theories learnt during the course are diverse and students may move into business jobs in all types of industry. Students also have the opportunity to specialise within the creative sectors of fashion or luxury, if they so wish.



WHAT WILL I EXPERIENCE?

This bachelor degree covers a 3-year programme preparing students for a career in management and marketing for the luxury product and fashion business world.

Over the three years, students will increase their knowledge in core subjects such as accounting, company and labour law, marketing and international business. This is alongside the development of a strong contextual knowledge of the fashion and luxury industry and how it works. The course is taught through a series of lectures, seminars and smaller workshop groups. Students are assessed through a combination of reports, oral presentations and some visual portfolio work. They are encouraged to develop their creative or more theoretical business skills according to the preferred area of the industry that they would like to move towards.

Temario

Program

Year one:

History of fashion I

Fashion shows (production, organisation)

Introduction to fashion marketing

Economic studies of various fashion sectors

Sales techniques (retail)

Fashion design (products)

Textile

Leather and footwear

Introduction to pattern making

Visual merchandising

IT / visual communication

Plus languages:



French as a foreign language I

English for fashion



Year two:

History of fashion II

Fashion buying

Fashion merchandising

Distribution strategy (retail vs. wholesale)

Production / sourcing

Textile technology

Fashion design: trend forecasting

Market study in the fashion business

Communication (PR in fashion)

Visual communication

Plus languages:



French as a foreign language II

Core modules:



Accounting

Labour law

Marketing I

Management (HR)

Oral presentation techniques



Year three:

History of fashion III

Fashion culture

Fashion merchandising (retail) II

Brand management (luxury market)

Product development

Luxury watches and jewellery markets

Conferences: international markets

Visual communication

Plus languages:



French as a foreign language III

Core modules:



Marketing II

Budget / business planning

Entrepreneurship

International commerce

E-Business : E-Commerce

Customs regulations / Image Rights

Dissertation:



Final written and oral dissertation

Información Adicional

ENTRY REQUIREMENTS

Full secondary education

High school qualification

Baccalaureate - French applicants

English language Requirements: IELTS 6.0 or equivalent (with 5.5 in one of the components)

Minimum age: 18 years



We also require:

Complete application form

Personal Statement

Scanned copy of Passport/ID Card





Delivery mode: Full-time



Duration: Three years



Intake: October 2016
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