Máster international Trade & Business [MITB] del centro ESIC Campus Barcelona

Descripción

The Master in International Trade & Business (MITB) is designed to give participants a deep understanding of the drivers of globalization, the process of internationalization, how the global economic environment influences firms' competitive responses, and how the world is interconnected.

A quién va dirigido

An International Business focused course.

Objetivos

By completing the MITB you will be in a position to identify the motives and means of servicing foreign markets, address controversial issues in international trade & business, formulate your own international business plans, and appreciate the factors that drive performance in the global economy. 

The MITB will equip you with the knowledge and skills necessary to master the complexity required for making decisions in a globalized business environment. It will also add to your breadth of understanding of how global firms operate, prepare you to conduct business in a global context, and embrace emerging issues in international trade and business.

Temario

1 UNDERSTANDING MARKETS

Strategic Management

Economics in Global Scenarios

ME & Globalization strategies

2 IDENTIFYING AND COMMUNICATING VALUE IN INTERNATIONAL CONTEXTS

Marketing Mix

Market Research

Culture, Values & Ethics of Organizations

3 INTERNATIONAL OPERATIONS TO DELIVER VALUE (can be done in Shanghai)

International Business Management

International Finances

The Globalization of Transports and Communications

4 DIGITAL BUSINESS & FOREIGN TRADE (can be done in Shanghai)

Digital Business.

Internet & International Business.

5 PROFESSIONAL SKILLS DEVELOPMENT

Team Building

Empowering Creative Thinking

Developing Effective Managers

6 OPTIONAL AT THE END OF THE COURSE

International Business Plan

International Marketing Plan + Semester abroad

International Marketing Plan + 6 months internship /Project in a company

Titulación obtenida

Plan de negocios.

Plan de marketing + un semestre en el extranjero en un campus con correspondencia ESIC para completar la formación.

Plan de marketing + 6 meses de prácticas.

Requisitos

An International Business focused course.

Información Adicional

• Innovative and practice-driven course.
• 2 pathways to customize the course 100% in Spain or 75% in Spain & 25% in Shanghai.
• An International Business focused course.

METHODOLOGICAL CRITERIA

The aim is to create a virtuous cycle of action-feedback-analysis-action for students on the courses.

The strategy is based on the following three principles:

• Development of critical thinking.
• Encouragement of independent learning.
• Provision of professional and academic guidance.
• Sessions and activities focussed on decision-making, guided by practitioners and framed within conceptual insights.

Individualized training in small groups (usually no larger than 30).

Projects in different teams throughout the course, resolving complex management challenges.

Three options for completion of the course:

• Business Plan.
• Marketing Plan + one semester abroad on a campus with ESIC correspondence to complete training.
• Marketing plan + 6 months internship.