Master in Marketing & Sales Management English - Full Time del centro EAE Madrid Business School

Descripción

The modern business world is rapidly evolving due to globalization, new technologies, and changing consumer behavior. To stay competitive, professionals need an innovative approach to marketing and sales, along with a deep

understanding of emerging trends and digital tools.

A quién va dirigido

This program is aimed at students with the following profiles:

• Bachelor's Degree in Business Administration and Management
• Bachelor's Degree in Financial and Actuarial Economics
• Bachelor's Degree in Accounting and Finance
• Bachelor's Degree in Economics
• Diploma in Business Administration
• Bachelor's Degree in Engineering or Industrial Organization
• Double Degree in Law and Business Administration

Other official degrees or qualifications that include finance or business economics subjects in their curriculum

Objetivos

1. You will develop the strategy to achieve the company’s goals, with a firm grasp of information techniques and sources. Moreover, you will be able to recognize new opportunities and adapt the marketing policies to each organization.
2. You will gain in-depth insight into both the opportunities and risks of the latest marketing by developing competencies and implementing consumer- and market-oriented management systems.
3. You will lead teams in globalized environments, with the ability to analyse the market and its different scenarios in order to achieve the best fit of the marketing department within the organization in order to enhance the company’s value.

Temario

Content overview

This master's degree is made up of 4 modules:

Module 1

Market Strategy (18 ECTS)

• Marketing & Sales Strategies (6 ECTS)
• Marketing Intelligence & Customer

Experience (6 ECTS)

• Strategic Leadership & Skills (6 ECTS)

Module 2

Go to market (24 ECTS)

• Financial Management (6 ECTS)
• Digital Marketing (6 ECTS)
• Operational Marketing & Sales

Management (6 ECTS)

Omnichannel Distribution & e-commerce (6 ECTS)

Module 3

Marketing Trends (6 ECTS)

• Marketing Trends & Technology (6 ECTS)

Module 4

Master´s Thesis (6 ECTS)

Titulación obtenida

Upon successful completion of the program, you will receive a certificate issued by the center.

Requisitos

This curriculum is designed for students with the following access profiles:

• Bachelor's Degree in Business
• Administration and Management
• Bachelor's Degree in Financial and
• Actuarial Economics
• Bachelor's Degree in Accounting and
• Finance
• Bachelor's Degree in Economics
• Diploma in Business Administration
• Bachelor's Degree in Engineering or
• Industrial Organization
• Double degrees in Law and Business
• Administration

Other official degrees or qualifications that include finance or business economics subjects in their curriculum

Otros cursos

• Máster en Project management - Full time
• Máster en Marketing y Gestión Comercial - Full Time
• Master en Supply Chain Management & Logistics - Part time
• Máster en Dirección Financiera - Part Time
• Máster en Marketing Online y Comercio Digital - Part Time