The Master in Digital Marketing & e-Commerce (Part Time) offers you a cross-functional and in-depth approach to the techniques and tools used for establishing new ways to communicate with consumers, guaranteeing the profitability of your projects.
You will discover the keys for developing your skills on digital advertising, omnichannelling, search engine positioning, social network marketing, customer loyalty platforms (CRM) and both purely digital business plans or in between the ON and OFF worlds. You will also learn about the importance of sales and customer loyalty related goals.
Our Master in Digital Marketing & e-Commerce Part Time will provide you with a cross-curricular learning experience, using techniques and tools that are designed to establish new ways of communicating with consumers in order to guarantee the profitability of your projects.
Module 1 Online marketing and advertising strategy
Introduction to online marketing e innovation - 3 ECTS:
Fundamentals of analysis in digital marketing
Digital marketing plan
Processes and methodologies: design thinking, Lean Startup, Agile - 2 ECTS:
Lean Start up
Digital advertising - 4 ECTS:
Programmed marketing (RTB)
Design and web usability - 4 ECTS:
Module 2 Positionment, social and analytics strategy
Positioning with search engines: SEO and SEM - 5 ECTS:
Social Media Marketing - 6 ECTS:
Social media plan
Module 3 Ecommerce
Dimensions of ecommerce - 2 ECTS:
E-mail marketing and affiliation marketing - 3 ECTS:
Module 4 eCommerce global management
Creation of e-commerce platforms - 5 ECTS:
Mobile first (ASO)
Relational marketing and logistics - 4 ECTS:
Digital analytics - 4 ECTS:
Digital business plan - 3 ECTS:
Integrating the digital marketing plan within the global plan
Module 6 Final Master Thesis
Final Master Thesis - 15 ECTS
Máster in Digital Marketing & E-commerce.
To become an EAE student, you need to have a real thirst for learning, a dynamic and open spirit, and a desire to move forward in a participative and international environment. You have to be motivated to give your very best and not be afraid of demanding standards.