Grado Degree in Global Marketing Management del centro ESIC Campus Barcelona

Descripción

• The degree with the highest level of marketing and mentoring in Spain.
• A degree that adapts to new market and corporate demands, combining the tools of marketing, the digital economy, sales, corporate strategy, and business and entrepreneur competencies.
• Training in management skills, technology, and languages.

Methodological tools:

• Everywhere classroom: training both inside and outside of the classroom..
• Rio cases: linking subjects towards a singular objective.
• Continual updating.
• Be a student who is already a professional.

• A degree that is focussed on internationalisation: access to a second official international degree in France, Germany, the UK, or the United States, including experiences of: Optional study tours and international semesters.
• Based on two fundamentals: knowing how to be and knowing how to do it; and with one goal in mind: your employability.

A quién va dirigido

• Students who wish to focus on marketing and/or corporate management.
• Those interested in becoming global professionals, able to work anywhere in the world.

Objetivos

Marketing

The differentiation engine of any company. Our DNA.

Sales

One of the areas with the highest demand of qualified professionals.

Digital Economy

You will master the entire corporate digital environment.

Management and Strategy

Organise your ideas, plan, and review results, so that you will become a professional able to lead business successfully.

Entrepreneurship

We foster a culture of entrepreneurship. ESIC entrepreneurs will help you to establish a company or transform your idea into a business model.

Internationalisation

Acquire an open and international perspective for today's global market

Temario

First year

First  semester

Introduction to Economics

Business Environment

Introduction to Marketing

Digital Environment  

Scientific Research

Anthropology  

Office Software I

To be Professional

Chinese I

Second semester

Market Research

Consumer Behaviour

Business Analytics  

Accounting Information Systems

Statistics

Office Software II

Critical Thinking

Chinese II  

P Propia

Second year

First semester

Product management

Pricing

Communication Management

Trend Search and Analysis

Business Negotiation  

Multimedia Software

Creative Mindset

Chinese III

Second semester

Trade & Retail Marketing

Marketing and Communication

Sales Management

Customer Marketing

Sales Forecasting

Database Software  

Teamworking

Chinese IV

P Propia

Third year

First semester

Marketing Management

Business Strategy  

Business Administration and Corporate Responsibility

Human Resources Management

Legal Environment 

Digital Marketing Strategies

Christian Social Thinking  

Creation of Digital Spaces

Self-Diagnosis

Second semester

Marketing Finance

Marketing Intelligence

Digital Marketing Metrics and Analytics

Data Driven Marketing

Decision Making  

Marketing Plan  

Business Ethics 

Computer Programming

Leadership

P Propia

Fourth year

First semester

Global Mindset

Glocal Marketing

Global Communication

E-Markets  

Strategic Finances

Tangibles - Wearables

Digital Footprint

Second semester

Business Innovation  

Entrepreneurship

Business Start-Up  

Business with a Global Cause

Mindlab

Change and Transform

External Practies

Degree Final Project

P Propia

Titulación obtenida

THE INTERNATIONAL DOUBLE DEGREE (OFFICIAL INTERNATIONAL QUALIFICATION)

Requisitos

There are no requirements to access this course

Información Adicional

Professional opportunities Degree in Global Marketing Management

These are some of the jobs and postings that you will be able to opt for:

• Marketing director
• Market research analyst
• Brand manager
• Business intelligence analyst
• Customer relationship manager
• Commercial director
• Specialist in digital marketing
• International account manager
• International global marketing manager
• Product manager
• National Sales manager
• Key account manager
• New business manager
• Online marketing manager
• Business Development manager
• Trade marketing manager
• International trade manager
• Planning manager
• E-commerce director
• Family business director
• Direct marketing manager