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The MBA – AI Track is EAE Barcelona’s flagship program, designed for professionals who aspire to lead in an increasingly technological and competitive business landscape. The program combines academic excellence, technological innovation and a strong connection with the corporate world, giving you the tools you need to transform your career and companies.
With our exclusive Specialization in Artificial Intelligence, we equip you to design smart solutions, solve complex problems based on data, and make strategic and transformative decisions for organizations, in a dynamic global context.
The master's degree is intended for professionals with an average of 5 years of experience, who wish to boost their career with a specialization in AI.
Module 1 Global Markets and People Management
6 ECTS Current Socioeconomic Context
Economic environment
Financial system and markets
Taxation and legal aspects in the company
Sustainability and the environment
Legal trends
6 ECTS Marketing and Commercialization in International Settings
International marketing strategies
International communication
International branding and consumer behaviour
Digital marketing
Sales management
6 ECTS Intellectual Capital and Talent Management
Organizational strategy and sustainable development
Cultural influence in organizations and global citizenship
Human capital planning and sustainable talent management
Leadership, ethics and sustainable change
Motivation, commitment and sustainable talent development
Human capital development and strategic learning
Change management and organizational resilience
Decision-making and productivity in a sustainable context
Diversity management, inclusivity and sustainable development
Module 2 Organizational Strategy
6 ECTS Business Strategy
Introduction to strategy
Competitive advantage
International strategy
VUCA environments and the digital ecosystem
Leadership for sustainability
Business performance analysis and emerging technologies
Business game
6 ECTS Finance For Decision-Making
Economic and financial diagnostics
Economic and financial planning
Investment project selection
Financing decisions
Company valuation, mergers and acquisitions
Financial markets and startup ecosystems
Business Intelligence
6 ECTS Entrepreneurship and Internationalization
The entrepreneurship process at an international level
Internationalization strategies
International operations management
Entrepreneurial skills development
Module 3 Strategic Management
6 ECTS Analytics from the Customer Perspective
Value creation based on technological trends
The link between Big Data and business decisions
Big Data-driven organization
Technology map
Data strategy and data analytics
Reporting and dashboards
6 ECTS Transforming and Competing from an Operations Perspective
Supply chain and operations strategy
Storage and transport
Robotics and process automation
Demand planning
Sales and operations planning
Demand sensing
Production
Procurement
Supply chain organizational models
Descriptive and prescriptive analytics applied to the supply chain
New business models
International Market Track
Learning & Practice
The track consists of 8 progressive sessions that present the key theoretical concepts for operating in international markets, while also challenging participants to resolve real practical cases in collaboration with Chambers of Commerce.
Session 1 Introduction. Basic theoretical aspects and methodology
Sessions 2-3 Why is entering International Markets crucial?
Sessions 4-5 Real case studies and presentations of the main Chambers of Commerce (USA, UK, ICEX and China)
Sessions 6-7 Entry strategies
Session 8 Conclusions
Barcelona Residential Workshop & Challenge
The 5-week on-campus residential stage in Barcelona combines dynamic, innovative and experiential methodologies that enable you to shift from theory to practice in real contexts alongside other professionals.
The International Markets Workshop & Challenge is an intensive and practical program that includes sessions with keynote speakers, knowledge development and challenges with real companies.
Master’s Thesis 12 ECTS
The Master’s Thesis gives students the opportunity to apply all the knowledge acquired over the course of the Master, combining research, creativity and strategic analysis to develop an innovative financial plan focusing on current issues in financial management. This project enables students to connect theory and practice, evaluating the viability of implementing their proposals in a real organization.
One master, two qualifications: EAE and UdL
On successful completion of the program, you will obtain a double qualification:
To access the MBA Specialization in AI, candidates must have a Bachelor’s Degree or University Diploma in one of the following areas:
Social Sciences
Architecture
Engineering
Students with qualifications in Economics or Business are exempt from taking supplementary training courses. All other profiles must complete the courses on:
Financial Mathematics
Financial Accounting for Decision-Making
Información Adicional
Salidas profesionales
