Temario
PRESENTACIÒ,N
The Master in Sport Management blended is a 10 month program that delves into the most important aspects of management applied to sport.
Classes with expert faculty and closely linked to sport, are combined with Master Classes with exclusive speakers from the world of direction and sport management, outdoor visits (field trips) and a study trip that will enrich the experience you&rsquo,ll have in Barcelona with your classmates, broadening your network of contacts in the world of sport. In addition, each module of the Master will have some hours online.
OBJETIVOS
The main objective of the Master in Sport Management is to guide you in your development as an integrated professional of sport management and train you in the use of management tools to recognize business opportunities, establish strategies, anticipate changes, optimize resources and analyze information with sound judgement.
LEARNING OUTCOMES
Understand and apply strategic, global and objective vision to the sports industry from a business perspective.
Create new market opportunities by applying an entrepreneurial spirit and a culture inclined towards innovation in sport organizations.
Use the most innovative practices in sport marketing and be more effective in brand strategy and sponsorship execution.
Detect the key factors to lead professional teams and obtain the best results.
Interpret the financial statements of a sports organization and create financial strategies for new products and businesses.
Optimize the management of a sport facility and sport event.
Academic itinerary
You have the option of studying the Postgraduate Diploma in Sport Management (32 ECTS) and the Postgraduate Diploma in Sport Marketing (27 ECTS), or you can take modules of the Master separately as specialized courses. This way, you can earn credits towards obtaining the Master degree in a maximum period of 3 years from the start of the first module.
Aimed at
The Master in Sport Management is right for you, if:
You&rsquo,re an (ex) athlete looking for education and a degree in sport management to give your professional career a boost.
You&rsquo,re working in a business environment and want to specialize in the sports industry.
You wish to complete your education with a postgraduate degree specializing in administration and sport management.
You&rsquo,re a working professional who wishes to focus your career in an industry linked to sport.
People who have completed this Master are currently working in the areas of:
Sports Competition (professional sports teams and event organizers).
Governance (sports federations and associations).
Sports Facilities and Events (championship organizers, sports clubs).
Community Sports (foundations, government, municipalities).
Sports Consulting (private business initiatives).
Sports Journalism (media).
Marketing and Sponsorship (private and public companies).
Program
The study plan for the Master in Sport Management is comprised of 5 compulsory modules and a specialization module with elective subjects in Digital Marketing and Sports Sponsorship. The Master is completed with the presentation of the final project which is a business plan or research project. The on campus classes will be held Fridays 15.30 &ndash, 20.30.
STRATEGIC MANAGEMENT OF SPORTS ORGANIZATIONS
The definition of strategy
Strategic planning
Analysis of the sector
Management strategies
Company vision based on resources
Creating sustainable competitive advantage
SPORTS MARKETING
Marketing vs. Sports marketing
Principles of marketing
Sports market investigation
Consumer behavior
Sports marketing strategies and plans
International sport marketing
Brand development
Advertising and communication in sports
The future of sport
FINANCIAL MANAGEMENT IN SPORTS ORGANIZATIONS
Interpretation of financial reports
Analysis of financial statements
Company investment and assessment
Financing
Pricing and sales strategy
Indebtness, performance and profitability
Financial strategy
Stocks, outsourcing & risk management
Financial and capital planning
MANAGEMENT, INNOVATION AND LEADERSHIP IN SPORTS ORGANIZATIONS
Innovative businesses
Management and creation of value model
Entrepreneurship
Project management
Leadership styles
People and process management
Talent development
Expanding business: generation of change
Social entrepreneurship
SPORTS OPERATIONS MANAGEMENT
Event Management &ndash, 7 ECTS
Event organization
Event evaluation
Economic balance of an event
Facility Management &ndash, 7 ECTS
Management of a facility
Economic budget of a facility
Facility evaluation
The tender procedure
Risk management
Volunteer management
SPECIALIZED MODULES
Digital Marketing
Sport Marketing & Sponsorship
Final project
Business plan or research work
OUTDOOR ACTIVITIES
The program includes visits to sports facilities and entities (such as Centre d&rsquo,Alt Rendiment (CAR), FC Barcelona, Club Joventut Badalona and Circuit de Catalunya.
DEGREE
Master in Sport Management of the Johan Cruyff Institute.
