Máster in Marketing and Sales Management - Full Time del centro EAE Business School Barcelona

Descripción

The Master in Marketing and Sales Management at EAE Barcelona prepares you to face the challenges of marketing and sales in a context of digital transformation and globalization. This program offers comprehensive training in sales management and marketing strategies, focusing on identifying opportunities, optimizing commercial management, and designing innovative strategies that boost business competitiveness. The program is available in a full-time format for students who want to fully commit to their growth, and a hybrid option, ideal for balancing studies with other professional responsibilities.

A quién va dirigido

To access the Master in Marketing and Sales Management, candidates must have a background in one of the following areas: 

1. Social Sciences
2. Architecture
3. Engineering (various specialties)

Students with prior studies in Business Administration or Market Research are exempt from additional training requirements. For all other profiles, the following courses must be completed:

1. Fundamentals of Marketing
2. Fundamentals of Statistics (depending on previous experience)

Objetivos

The Master in Marketing and Sales Management aims to prepare professionals capable of:

1. Developing innovative commercial strategies by combining digital and traditional marketing to maximize impact in a competitive business environment.
2. Promoting the integration between marketing and sales by leading teams and projects that create value for the company and align both strategic areas.
3. Leveraging advanced digital tools and techniques to analyze trends, interpret data, and make informed decisions in a context of digital transformation.
4. Designing ethical and sustainable business strategies that meet market demands and enhance corporate social responsibility.
5. Creating customer-centric marketing campaigns that address market needs and align with social responsibility objectives.
6. Developing commercial plans that align corporate objectives with opportunities and challenges in competitive markets.

Temario

Management and Direction in the Organization 

Market Research, Information Management, and Decision-Making

Financial Impact of Strategic Decisions

Business and Marketing Planning Process in Organizations

Strategic Marketing Management

Marketing in Digital Environments

Customer Management and Key Accounts

Communications Strategies

Strategic Market Planning and Go to Market

Sales and Marketing Strategies

Customer-Centric Marketing Business Strategies

Final Master’s Thesis

The Final Master’s Thesis is an opportunity to apply the knowledge acquired throughout the master’s program, combining research, creativity, and strategic analysis to develop a comprehensive business plan for a real organization. This project allows students to integrate theory and practice, addressing real-world challenges and proposing innovative and feasible solutions.

Titulación obtenida

One master, two qualifications: EAE and UdL

Upon successfully completing your programme, you will receive a dual diploma:

Full Time

• Institutional Master in Marketing and Sales from EAE Business School
• Official Master in Marketing Management (mention in Sales Management), from the Universitat de Lleida (UdL)

Requisitos

Candidates must have a background in one of the following areas: 

1. Social Sciences
2. Architecture
3. Engineering (various specialties)

Students with prior studies in Business Administration or Market Research are exempt from additional training requirements. For all other profiles, the following courses must be completed:

Fundamentals of Marketing

Fundamentals of Statistics (depending on previous experience)

Información Adicional

Why study this Master in Marketing and Sales Management?

1. Gain a strategic vision of marketing and sales, combining digital and traditional techniques to lead projects in a dynamic business environment.
2. Prepare to tackle today’s market challenges, applying your knowledge to real-world situations and practical projects from day one.
3. Enhance your professional profile with digital transformation skills, using advanced tools to optimize marketing and sales management.
4. Develop essential leadership and managerial skills, such as negotiation, teamwork, and coordination of unified marketing and sales strategies.
5. Expand your professional network, collaborating with experts and peers in an international and multicultural environment.

Otros cursos

• Máster en Dirección de Marketing - Part Time
• Máster in International Business - Full Time
• Máster en Finanzas - Full Time
• Máster en Marketing y Gestión Comercial - Full Time
• Máster en Supply Chain Management & Logistics Part Time