Máster in Digital Marketing & E-Commerce - Full Time del centro EAE Madrid Business School

Descripción

The Master in Digital Marketing & E-Commerce prepares professionals to identify opportunities and develop strategies in the digital world. With a practical, career-focused approach, it equips you with the tools to engage today’s consumers and drive business growth.

A quién va dirigido

This program is aimed at people with the following profiles:

1. Economy
2. Business Administration and
3. Management
4. Marketing
5. Advertising
6. Engineering
7. Law and Humanities

Objetivos

The main objective of the Master's Degree is to train students to develop and manage digital marketing and e-commerce strategies, mastering tools like SEO, SEM, Google Analytics, and social media to enhance online brand presence.

Temario

Content overview

This master's degree is made up of 5 modules:

Module 1

Fundamentals of on-line mktg and e-commerce (6 ECTS)

 Introduction to the digital environment, the online marketing and communication main features (6 ECTS)

Module 2

Digital marketing plan (18 ECTS)

 Search engine marketing and advertising (6 ECTS)

 Result-oriented Marketing (6 ECTS)

 Social Media Marketing and widget marketing (6 ECTS)

Module 3

Website and e-commerce design (12 ECTS)

 Design of websites and virtual stores (6 ECTS)

 Customers, logistics and regulations management (6 ECTS)

Module 4

Digital marketing and business metrics (12 ECTS)

 Outcome of analysis, Big Data and AI (6 ECTS)

 Business plan (6 ECTS)

Module 5

Master´s Thesis (3 ECTS)

Titulación obtenida

Upon successful completion of the program you will receive the title of Máster in Digital Marketing & E-Commerce - Full Time.

Requisitos

This curriculum is designed for students with the following access profiles:

• Economy
• Business Administration and
• Management
• Marketing
• Advertising
• Engineering
• Law and Humanities

Información Adicional

The career opportunities that are waiting for you are:

• Brand Digital Manager
• Digital Project Manager
• E-commerce Manager
• SEM Manager
• SEO Manager
• Social Media Manager
• Content Curator
• Digital Communication Manager

Otros cursos

• Máster en Project management - Full time
• Máster en Marketing y Gestión Comercial - Full Time
• Master en Supply Chain Management & Logistics - Part time
• Máster en Dirección Financiera - Part Time
• Máster en Marketing Online y Comercio Digital - Part Time