Master in Digital Marketing and Growth Hacking - Full Time del centro EAE Business School Barcelona

Descripción

Digital channels have become the main driver of companies’ business development. Within this ever-changing context, growth hacking and digitization are crucial for excelling in a competitive market. EAE Barcelona’s Master in Digital Marketing and Growth Hacking gives you advanced training in key areas such as content marketing, search optimization (SEO/SEM) and data analytics, equipping you to optimize campaigns and lead digital projects.

This program focuses on creating innovative strategies that integrate the user experience, e-commerce and marketplaces. The program’s pragmatic approach, based on real projects, enables you to apply everything you learn right from the very first day, ensuring that you gain practical competencies in line with the current demands of the digital market.

A quién va dirigido

To access the Master in Digital Marketing and Growth Hacking, candidates must have: 

1. A university qualification with previous knowledge of the subject.
2. Accreditation of extensive professional experience related to this discipline.

Objetivos

The objective of the Master in Digital Marketing and Growth Hacking is to train professionals equipped to:

1. Design innovative digital strategies, incorporating techniques such as SEO, SEM and content marketing to boost influence in a competitive digital setting.
2. Promote the integration of digital and traditional media, leading projects based on omnichannel strategies aligned with the company’s objectives
3. Apply advanced digital tools and methods to analyse trends, interpret data and make well-reasoned decisions in a changeable digital environment.
4. Create customer-centric strategies using advanced techniques to increase conversion and maximize the impact of digital campaigns.
5. Implement sustainability and ethical principles in online campaigns, aligning marketing strategies with the demands of the markets and corporate values.
6. Running e-commerce projects with a particular focus on logistics and customer service.

Temario

Growth Hacking & E-commerce

Growth Hacking: the Scientific Method

E-Commerce: Supply, Demand, Channels, Markets and Marketplaces

Martech Strategies & Growth Marketing

Marketing on Search Engines (SEO), Apps (ASO) and Ads (SEM)

Inbound Marketing and Social Selling

Artificial Intelligence and Growth Hacking Strategy

Digital Business: UX Design and Marketing Automation for Customer Loyalty

UX Development in E-Commerce

Marketing Automation and Martech Tools

Strategic Decision-Making

Data Analytics & CRO

Global Business Management

Master’s Thesis 

The Master’s Thesis gives students the opportunity to apply all the knowledge acquired over the course of the Master, combining research, creativity and strategic analysis to develop a viable financial plan for a real organization. This project enables students to connect theory and practice, transforming everything they have learned into innovative, cutting-edge propositions. Find out more.

Titulación obtenida

Upon successful completion of the program, you will receive a certificate issued by the center.

Requisitos

To access the program, applicants must have a university degree with prior knowledge of the subject or demonstrate extensive professional experience in this discipline.

Otros cursos

• Máster en Dirección de Marketing - Part Time
• Máster in International Business - Full Time
• Máster en Finanzas - Full Time
• Máster en Marketing y Gestión Comercial - Full Time
• Máster en Supply Chain Management & Logistics Part Time