·, To provide the student the best tools, knowledge and abilities in order to succeed at an executive level in marketing management.
·, To show you how to make beneficial decisions for your company on an international level through an accurate analysis of the global market, strategic planning, market segmentation, as well as budget management.
·, To effectively teach you the ethical principles required of an executive in this field.
·, The methodology is based on active learning and ongoing practice. Effective and beneficial training comes as a direct result of being actively involved in the course.
·, All members of the teaching staff are all leading professionals in their chosen field