Globalization has given rise to increasingly segmented and competitive tourism markets, which affects companies that operate in this sector in two ways. Firstly, the internationalization and positioning of companies in foreign markets has become a critical factor when expanding their business, which is especially crucial in the tourism sector.
Factors such as geopolitical uncertainty in particular regions, the emergence of low-cost companies with connections practically anywhere in the world and shifting habits in many societies have led to profound changes in the international tourism sector, which requires professionals capable of understanding the complexity and dynamics of international tourism in a constant state of development and evolution.
The Master in Management of Internacional Tourism equips students to lead business projects in the tourism sector, developing skills that enable them to adapt to this increasingly segmented and competitive market. The Master gives students the opportunity to learn to make decisions efficiently from a business and international perspective that always embraces new technologies.
GAINING INSIGHT INTO THE TOURISM INDUSTRY
Building a strong knowledge based in the tourism industry from an international perspective and always with an executive focus.
STRATEGIC PLAN DEVELOPMENT
Learning the key aspects of drafting strategic plans and inmediata action plans in multinational tourism settings.
Training executives for the effective business management of tourism companies with the capacity to obtain the desired results at a global level.
INNOVATION AND SUSTAINABLE MANAGEMENT
Developing the capacity fot creativity and innovation in a tourism company, as well as its sustainable management.
Develop required executive skills for a global tourism company manager to achieve the smooth execution of a collaborative, proactive, and participative project involving all of the team´s members.
Module 1 International Structures and Finance of The Tourism Sector
Structure of the global tourism market- 6 ECTS
Internacional finances for the tourism sector - 6 ECTS
Module 2 International marketing and comercialization of tourism destinations
International Tourism Commercialization and news technologies - 6 ECTS
Module 3 Talent and Innovation management in global contexts
Innovation and the entrepeneurial mindset- 6 ECTS
Module 4 Strategic Management and Operations in Global Tourism Destinations.
Operations and quality in tourism sectors- 6 ECTS
Global Strategic analysis in tourism - 6 ECTS
Module 5 Talent and Innovation Management in Global Contexts (II)
Intellectual capital and talent management in global contexts- 6 ECTS
Module 6 International Marketing and Commercialization Of Tourism Destinations (II)
Marketing Of International tourism destinations and products- 6 ECTS
Module 7 Master´s Thesis Defenses
Thesis - 12 ECTS
Máster en Gestión Internacional del Turismo.
To become an EAE student, you need to have a real thirst for learning, a dynamic and open spirit, and a desire to move forward in a participative and international environment. You have to be motivated to give your very best and not be afraid of demanding standards.