Master in Digital Marketing, Transformation & Design Thinking del centro EU Business School

Descripción

This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.

Digital marketing is crucial to business success and this program provides a comprehensive understanding of new technologies and how to implement them for effective digital marketing campaigns, as well as examine digital business models and digital transformation strategies in order to achieve optimal success in the ever-evolving business landscape of the future.

A quién va dirigido

Graduates who are interested in complementing their training.

Objetivos

1. Design effective strategic digital marketing plans and campaigns and understand consumer motivation, as well as the fundamentals of search engine algorithms.
2. Develop innovative, creative and user-oriented ideas and solutions using the design thinking process and brainstorming and ideation techniques.
3. Redesign and reimagine businesses and products driven by new technologies and apply a strategic approach to planning digital transformation.

Temario

The Master in Digital Marketing, Transformation & Design Thinking (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students will also participate in real-life case studies and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).

TERM 1 (13 CH | 18 ECTS)

Digital Marketing Strategies

Marketing Web Analytics & Metrics

Automation, Search Engine & Conversion

Social Media Marketing & Advertising Strategies

Masterclass I

TERM 2 (13 CH | 18 ECTS)

Ideation & Brainstorming Techniques

Design Thinking

Leadership & Entrepreneurial Thinking

UX & HCD

Masterclass II

TERM 3 (13 CH | 18 ECTS)

Digital Transformation Strategy

Digital Business Models

Digital Startups

New Tech

Masterclass III

Titulación obtenida

1. A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
2. A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Requisitos

Admission Requirements:*

1 certified copy of bachelor's degree and transcripts

Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Applicants must also meet one of the following:

A GPA of 3.0 on a 4.0 scale

A satisfactory score on the GMAT or GRE

An interview with the academic dean

* Students who do not meet the criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.

Información Adicional

START DATES

October, January & March

Total per year

€14,250