The program has been developed for recent graduates and seasoned professionals who wish to advance their career in the high-end markets of the hospitality industry and related segments. Providing sound academic principles with an innovative real-world foundation that is needed to be a successful professional in the dynamic and diverse environment of luxury international tourism. This program will prepare you to lead marketing projects and develop effective strategies that are sought after not only by high-end tourism companies but also related sectors like VIP services, internationally renowned luxury brands and premium products.
During the first semester you will study full time on campus in Marbella. The intensive curriculum involves a series of courses that are tailored to marketing management for luxury segments in the tourism industry. Upon completion of the on campus semester, final academic requirements include a 12 week off campus case study supervised one on one by our faculty. Finally, you will undertake a 12 week internship (optional for students with verifiable work experience within sectors related to the field of study) in a Spanish or International hospitality establishment.
Additionally, you will participate in a unique supervised online professional development course.
Preparing students to lead marketing projects and develop strategies, the program focuses on acquiring skills and knowledge aimed at:
- High class segments
- Exclusive services
- Premium products
- Reputable brands
Age - Minimum aged 21 years old or above.
Education - Applicants must hold an accredited bachelor degree, or at least 3 years of work experience in a related industry. Applications from non-degree candidates with a minimum of 3 years of documented work experience will be evaluated on an individual basis. Non-degree holders will receive a Professional Development Diploma.
English Qualifications - If you are not a native English speaker, or if you have not spent the last 3 years in an English-taught school, please enclose one of the following:
TOEFL: minimum score of 525 points for the paper based test or 70 on the Internet Based Test (IBT).
Cambridge First Certificate Exam (FCE): Grade C. Please also send the statement of results with your detailed profile.
I.E.L.T.S: Academic Module minimum Overall Band Score of 5.5 and min. 5.0 in each part (listening, reading, writing, speaking).
The admissions requirements are guidelines and are subject to change at any time.