The ever-growing influence of globalisation affects every aspect of business, from marketing to human resource management. Businesses have to be sensitive to how cultural differences affect individuals&rsquo, thinking, from the consumers they target to their own staff.
This degree explores the factors which affect marketing in different markets, and will teach you how to develop global marketing plans. You will also look at the problems that can result from having a diverse workforce, and develop solutions to these problems. Upon your graduation, you will have a well-rounded overview of international business practices.
UK undergraduate degree or equivalent &ndash, any subject area
English levels 5.5 IELTS (5.5 in all bands) or equivalent
Relevant work experience is an asset, but no work experience is required
Students who fail to meet academic requirements can be assessed on their relevant work experience (5 years management experience minimum for mature study route)
Stage I Marketing and Business Environment (15 credits)
Accounting and Managerial Finance (15 credits)
Systems and Operations Management (15 credits)
Stage II Strategic Management and Leadership (15 credits)
Global Marketing Management (15 credits)
Cross-Cultural Management (15 credits)
Stage III Online Dissertation and Research Methods (30 credits)