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Postgrado en Global MBA (Marketing Management) (London) de London School of Business & Finance

London School of Business & Finance

London School of Business & Finance
En el extranjero
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En el extranjero en Reino Unido

Temario

Overview :



In today&rsquo,s marketplace, digital marketing plays an increasingly important role in managing products and brands, and reaching consumers. This degree will examine the opportunities and problems presented by globalisation, as well as solutions to these problems.

The Global Marketing Management module requires you to create a hypothetical global marketing plan. To do this, you will draw upon your newly acquired knowledge of marketing policies, targeted marketing, regional cultures, and different legal and political environments. It will also allow you to use the digital marketing strategies, tools and methods covered by this programme.



Requeriments :



UK undergraduate degree or equivalent &ndash, any subject area

English levels 5.5 IELTS (5.5 in all bands) or equivalent

Relevant work experience is an asset, but no work experience is required

Students who fail to meet academic requirements can be assessed on their relevant work experience (5 years management experience minimum for mature study route)



Programme :



Stage I Marketing and Business Environment (15 credits)

Accounting and Managerial Finance (15 credits)

Systems and Operations Management (15 credits)

Research Methods

Stage II Strategic Management and Leadership (15 credits)

Global Marketing Management (15 credits)

Digital Marketing Communications (15 credits)

Research Methods

Stage III Online Dissertation and Research Methods (30 credits)

Información Adicional

Qualification: MBA Global

Duration: Full-time 15 months (12 months on campus, 3 months online dissertation)

Part-time 24 months (12-24 months on campus, 3-6 months online dissertation)

Online 15-36 months (100% online with optional blended study on campus)

Start dates: March, June, September

Campus available: London, Birmingham, Manchester, Online
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