In today&rsquo,s marketplace, digital marketing plays an increasingly important role in managing products and brands, and reaching consumers. This degree will examine the opportunities and problems presented by globalisation, as well as solutions to these problems.
The Global Marketing Management module requires you to create a hypothetical global marketing plan. To do this, you will draw upon your newly acquired knowledge of marketing policies, targeted marketing, regional cultures, and different legal and political environments. It will also allow you to use the digital marketing strategies, tools and methods covered by this programme.
UK undergraduate degree or equivalent &ndash, any subject area
English levels 5.5 IELTS (5.5 in all bands) or equivalent
Relevant work experience is an asset, but no work experience is required
Students who fail to meet academic requirements can be assessed on their relevant work experience (5 years management experience minimum for mature study route)
Stage I Marketing and Business Environment (15 credits)
Accounting and Managerial Finance (15 credits)
Systems and Operations Management (15 credits)
Stage II Strategic Management and Leadership (15 credits)
Global Marketing Management (15 credits)
Digital Marketing Communications (15 credits)
Stage III Online Dissertation and Research Methods (30 credits)