As a manager or business owner your customers are the most valuable asset you can possibly have. For this reason we have developed a master&rsquo,s programme designed to teach you to both acquire, maintain and grow your customer base.
You will gain an advanced skill set as you make your way through modules which focus on customer and sales management as well as teaching you to develop your client base and build lasting business relationships. Areas covered during the course will include customer relationship management (CRM), integrated marketing communications and advertising & promotion management.
On completion of the course you will be fully prepared for roles including senior-level leadership or management at top international organisations.
Strategic Marketing Management
Consumer Behaviour and Research
Management Consultancy Project
Customer Relationship Management
Strategic Sales Management
Research Methods & Thesis
Academic entry requirements:
Bachelor&rsquo,s degree from a US-equivalent regionally accredited institution
Application with objective statement
English language proficiency:
TOEFL (internet-based) &ndash, 60 (Online students only)
IELTS &ndash, 6.0
PTE &ndash, 61
Official transcripts and foreign transcript evaluation (ECE, WES or AACRAO course-by-course evaluations)
Two letters of recommendation (academic and/or professional)
Declaration of finances