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Postgrado CUC MS Strategic Marketing (Luxury Brand Management) (London) de London School of Business & Finance

London School of Business & Finance

London School of Business & Finance
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Presencial en Reino Unido

Temario

The prevalence and demand for luxury brands in today&rsquo,s global market presents both a major marketing challenge and an exceptional opportunity for marketing professionals.

Specifically designed with the luxury brand sector in mind, this course is your opportunity to gain the skills needed to make a real impact in marketing management and leadership positions within the luxury market. You will gain an advanced awareness of consumer behaviour and consumer relationship management skills as well as learning to apply effective strategic marketing techniques to luxury brands in a fiercely competitive market.



PROGRAM

Stage I

Strategic Marketing Management

Marketing Communications

Consumer Behaviour and Research

Management Consultancy Project



Stage II

Public Relations Management

Luxury Brand Management



Stage III

Research Methods & Thesis



ENTRY REQUIREMENTS

Academic entry requirements:

Bachelor&rsquo,s degree from a US-equivalent regionally accredited institution

Application with objective statement



English language proficiency:

TOEFL (internet-based) &ndash, 60 (Online students only)

IELTS &ndash, 6.0

PTE &ndash, 61

or equivalent



Other documents:

Official transcripts and foreign transcript evaluation (ECE, WES or AACRAO course-by-course evaluations)

Two letters of recommendation (academic and/or professional)

Declaration of finances

Professional résumé
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