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Postgrado CUC MS Strategic Marketing (Integrated Marketing Communications) (London) de London School of Business & Finance

London School of Business & Finance

London School of Business & Finance
Presencial
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Presencial en Reino Unido

Temario

Today&rsquo,s successful marketing campaigns are highly dependent on a holistic approach. This programme develops your knowledge of marketing principles, public relations and consumer behaviour &ndash, providing the ability to more effectively identify and target your key markets.

By studying an array of marketing principles, practices and real-world examples, you will gain the comprehensive range of knowledge and skills you need to create and manage complete, integrated marketing campaigns with global impact.



PROGRAM

Stage I

Strategic Marketing Management

Marketing Communications

Consumer Behaviour and Research

Management Consultancy Project



Stage II

Internet Marketing Management

Advertising and Promotion Management



Stage III

Research Methods & Thesis



ENTRY REQUIREMENTS

Academic entry requirements:

Bachelor&rsquo,s degree from a US-equivalent regionally accredited institution

Application with objective statement



English language proficiency:

TOEFL (internet-based) &ndash, 60 (Online students only)

IELTS &ndash, 6.0

PTE &ndash, 61

or equivalent



Other documents:

Official transcripts and foreign transcript evaluation (ECE, WES or AACRAO course-by-course evaluations)

Two letters of recommendation (academic and/or professional)

Declaration of finances

Professional résumé
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