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Postgrado CUC MS Strategic Marketing (Global Marketing) (London) de London School of Business & Finance

London School of Business & Finance

London School of Business & Finance
Presencial
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Presencial en Reino Unido

Temario

Today&rsquo,s integrated marketing campaigns must make a real impact on their target market if they are to succeed in today&rsquo,s global world of information overload.

This programme has been developed to enable you to do just that. You will learn to design, develop and manage targeted marketing campaigns which take into account economic patterns, diversity and the international market factors affecting consumer behaviour. Covering data analysis, management, market research and strategic planning, this master&rsquo,s programme is more relevant than ever.



PROGRAM

Stage I

Strategic Marketing Management

Marketing Communications

Consumer Behaviour and Research

Management Consultancy Project



Stage II

Global Marketing Management

Cross-Cultural Management



Stage III

Research Methods & Thesis



ENTRY REQUIREMENTS

Academic entry requirements:

Bachelor&rsquo,s degree from a US-equivalent regionally accredited institution

Application with objective statement



English language proficiency:

TOEFL (internet-based) &ndash, 60 (Online students only)

IELTS &ndash, 6.0

PTE &ndash, 61

or equivalent



Other documents:

Official transcripts and foreign transcript evaluation (ECE, WES or AACRAO course-by-course evaluations)

Two letters of recommendation (academic and/or professional)

Declaration of finances

Professional résumé
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