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Postgrado Certificate in International Marketing de ENAE BUSINESS SCHOOL

ENAE BUSINESS SCHOOL

ENAE BUSINESS SCHOOL
Presencial
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Presencial
Impartido en: Murcia

Presentación

Temario

Goals and Student Profile

The International Marketing coursework is targeted to students or professionals interested in the field of international market research as well as international marketing strategy (product, price, promotion and distribution) in the context of a globalised environment. This coursework is given by a selected team of prestigious international professors of different universities from countries such as USA, Canada, or the U.K. This course recognizes the emergence of an international trade at all levels of business activity and that a manager&rsquo,s qualifications and competencies need to have the same international dimension.



Curriculum

Promotional Strategy and Integrated Marketing Communications

Strategic Negotiations

Consumer Behaviour and Marketing Research in an International Context

International Sales Management

International Distribution Channels Management

Global Marketing: Product, Promotion and Price

Business Strategy
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