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Introduction to Master in International Business & Trade Management Globalisation has given rise to even more segmented and competitive markets than ever before, in which you are contending with companies and markets from totally different cultures. Therefore, companies and organisations that are operating internationally (or are in the process of doing so) are faced with two challenges:
•Adapt their trade and sales management to for a more global and unstable environment. •Increase their internationalisation and positioning in foreign markets so as to expand business. The Master in International Business & Trade Management, structured into two different postgraduate modules – International Business Management and International Trade Management – is designed to train professionals to know how to cope in international markets, to tackle new markets, to design a strategic international plan and to manage companies that operate outside of the local markets or are in the process of internationalisation.
To understand the keys of internationalisation we will organise a series of webinars with companies that operate globally, which is undertaken by ICEX (Spanish Institute of Foreign Trade).
All this along with the guarantee of Online Methodology of OBS, registered in the Intellectual Property Registry, and coupled with teaching staff linked to companies and organisations that operate internationally.
Requisitos: It is necessary to have a university degree and work experience to be accepted into the programme. Work experience is most valued because it is important to share in the knowledge – gained from training and professional responsibility – which each participant contributes to the particular situations set out by the professor. In the event that someone does not have the abovementioned requirements, acceptance into the programme will be decided on by the Board.
The people who pass the programme evaluation and comply with the academic requirements, established by the University of Barcelona (UB), will receive a UB qualification. All those who pass the evaluation will receive an EAE Business School qualification.
In order to obtain a UB qualification, you need to have a University Degree (Engineer’s Degree, Bachelor’s Degree for four years or Bachelor’s Degree for three years). If you do not have a University Degree, once you have passed the different evaluations you will receive an extension diploma from UB.
Temario: The Master in International Business & Trade Management is structured into two different postgraduate modules – Postgraduate in International Business Management and Postgraduate in International Trade Management.
Postgraduate in International Business Management Global entrepreneurship and new initiatives 1.Key to success of the entrepreneur 2.Development of initiatives of new ventures 3.Evaluation of an entrepreneurial project
International finance management 1.Economic and financial function of the company 2.Selection of investments and financing 3.Analysis of international finances
Intercultural Management & Ethics 1.Cross-cultural management 2.Management of diversity 3.Ethical management of business
International Marketing 1.Marketing principles 2.International marketing 3.Internationalisation of products and services
Strategic planning and management 1.Strategic planning 2.Strategic management 3.Strategies for internationalisation
Postgraduate in International Trade Management Integration and international economic environment 1.Economic analysis tools 2.Opportunities and challenges of globalisation 3.Internationalisation of business
Internet and international trade 1.E-Business 2.Information systems for trade management 3.Web communications