ESIC Business & Marketing School (ESIC), in collaboration with Shanghai International Studies University (SISU), and Florida International University Chapman School of Business (FIU), has designed a training experience for globally-focused professionals intended to provide a deep exposure to varied business practices, regulatory and cultural issues, and entrepreneurial environments. Over a full-time immersion of 18 months participants live, work, learn, and operate in the three continents that represent more than 80% of the world’s economy. A truly international training provided by leading Business Schools in Europe, Asia, and America. Upon completion, participants receive three separate degrees ESIC IMBA + SISU MBA + FIU MIB.
Average age of pupils: 28
Years of average student experience: 5 years
Core Modules
Management value generation
Economics for walking the world
Economic models and economic systems
Understanding markets and consumers
Defining and developing unique different business models
Growth and value generation beyond home
The marketing function
Information and analysis for decision making
Big data and analytics management
Stakeholders value & finance mesure (triple bottom line)
Founding & investments
Data modelling
Management in the XXI century
Digital marketing methods
Digital marketing strategies and operations
Selling models: omnichannel
Artificial intelligence
Neuroscience applied to business
New trends in consumption
Innovating in a disruptive environment
Entrepreneurship
People and processes
Managing market oriented & responsible organization
Trends in work models
Delivering value on/off line
Enhance diverse talents and human capital
Private equity
Transversal Sessions
Skills and self development
Empowering creative thinking
Team building
Developing yourself
Responsible leadership and art of decision making
Critical thinking, problem solving and indep learning
Chinese language
Ethics and values
Global corporate citizienship
Becaming global ethical manager
World Market Workshops and specific seminars
TFM
TFM
Subjects Shangai
Electives
Enhancing Diverse Talents and human capital
Data modelling & Decision Making
Funding & investments
Subjects Miami
Global Megatrends, geopolitics and political economy
Global Management skills
Fundamentals of International Business
Global Strategy and Business Models
Global start-up
Master’s Project in International Business
Master’s Seminar in International Business
Electives
Internationally Accreditted by AMBA and EPAS.
Average age of pupils: 28
Years of average student experience: 5 years
Información Adicional
Full Time - L a V 9:30 a 14:30 h
