With official registration of Cualificam Professional Master certification by the Government of the Community of Madrid.
The Master’s in Responsible Marketing and International Trade Management is an innovative and transformative program, available in weekly, biweekly, and online formats. Its approach combines academic excellence with the values of responsibility, sustainability, and innovation, training leaders capable of managing companies and organizations that have a positive impact on society and the environment.
First Trimester
Strategic Marketing for Sustainable Organizations
Sustainable Strategy Management
The Purpose of the Organization’s Existence
Collaborative Strategy
Definition and Management of the Sustainable Strategic Plan
Strategic Marketing
Fundamentals of CSR and International Trade
Social responsibility, sustainable development, and human rights
International Dimension of CSR
Institutions and Organizations of CSR and International Trade
International CSR and Responsible Trade guidelines and directives: interaction and applicability
Psychology and Neurosciences. Sensory, Experiential, and Social Marketing
Introduction to Marketing
Psychology and Neurosciences
Sensory Marketing
Experiential Marketing
Social Marketing
Digital Strategies and Technologies
Strategies in Digital Marketing
New Technologies and Applications
Trends in Digital Marketing
Creation of websites and apps
Communication, Advertising, and Public Relations
Communication Management
Planning and Management of Online and Offline Advertising
Public and Institutional Relations Management
Branding, Brand Image, and Reputation Management
Second Trimester
Commercial Management in the Global Environment
Linear economy versus circular economy
Administrative and economic management of international trade
International trade: analysis of a country’s economic dimension
Inclusive markets
Tools of foreign policy
Change management
Fair Trade: certifications and responsible consumption
Commercial management versus marketing management in a differentiating environment
Commercial and marketing planning
Control and monitoring towards new management of commercial team members
Market Research and Consumer Behavior
Market Research
Consumer Behavior
The Conscious Consumer
Analytics, Big Data, and Business Intelligence / AI
Introduction to Big Data
Uses and Applications
Infrastructures and Databases, Legal and Ethical Aspects
Internet of Things and Industry 4.0, RFID
Robotics and Artificial Intelligence
Management of New Digital Business Models and E-Commerce
Management of New Digital Business Models
E-Commerce Management
Logistics and E-Commerce
Content Management
Applications of Neuropsychology to Marketing
Applications of Neuropsychology to Marketing
Third Trimester
Research, Development, and Innovation Management
Research methodologies for responsible organizations
Development of Sustainable Products and Services
Innovative Organizations
Infrastructure, Resources, and Financing
Integrated Management of R&D&I Projects
Communication of R&D&I
Conscious Leadership
Keys to Responsible Leadership as a driver of Organizational Development
Values as the axis of human development and continuous improvement
Skills of the Responsible Leader for excellence in self-management and high-performance cross-functional teams, both localized and remote
Managerial Skills for managing companies, NGOs, and sustainable hybrid organizations
Systemic Approach
Responsible International Negotiation
The human being: psychology and neuroscience to understand the negotiator’s mindset and negotiation processes
Negotiations and the generic negotiation process
Collaborative Negotiation
Keys to negotiating responsibly in an international and multicultural environment
Techniques for the different phases of the generic negotiation process: Initiation, Preparation, Development, and Closing
Responsible Entrepreneurship
Introduction to Responsible Startups
The Entrepreneurial Mindset
Planning, conception, and launch of New Responsible Organizations
Strategic Management of Research, Development, and Innovation
Certifications and Standards in Entrepreneurship
Entrepreneurship Support Ecosystems and Resources
Digital Entrepreneurship
International Business Regulation
International Legal and Regulatory Environment of Organizations
General principles of European public contract law: new Directive 2014/24/EU and Council on public procurement
Entry into force of Directive 2014/95/EU and Council on disclosure of non-financial information and diversity
Personal data protection: main regulations
Sales Management: Sales Teams, CRM, and Customer Loyalty
Sales Team Management
CRM
Customer Loyalty
Digital Marketing III: Social Media Marketing
Social Media Marketing
Community Management
Strategy, Planning, and Control
Master’s Final Project (MFP)
Options:
Research Article
Plan for creating a responsible organization
Professional Internships in Companies
300 mandatory hours or recognition of credits through accredited professional experience*
Upon completion of the program, students receive a Master’s degree in Marketing Management and Responsible International Trade.
*At CMI Business School, we have made our Master’s programs more accessible to non-graduates who can demonstrate equivalent qualifications through relevant professional experience. Professional experience will be valued as a source of knowledge and skills in our admission criteria to maximize the positive impact on both students and the Institute.
Información Adicional
Financiación gratuita hasta 9 cuotas. Descuento Extra del 10% por pago único. Descuento Extra del 10% por matriculación antes el 31 de Julio.
Precios
Presencial 11.835 €
Matrícula 900€
Precio con Beca 60% 5.424 €
9 Mensualidades Precio con Beca 60%: 502,67 €
Online 6.210 €
Matrícula 900 €
Precio con Beca 60% 3.174 €
9 Mensualidades Precio con Beca 60%: 252,67 €
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