Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts with an entrepreneurial mindset to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.
The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS). This program is also available as a two-year, six-term, part-time degree.
TERM 1 (13 CH | 18 ECTS)
Foundations of Business Management
Seminar: Becoming a Manager
TERM 2 (13 CH | 18 ECTS)
Marketing Into Action
Seminar: Authentic Leadership
TERM 3 (13 CH | 18 ECTS)
Seminar: Effective Negotiation
1 certified copy of bachelor's degree and transcripts
Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
Applicants must also meet one of the following:
A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE
An interview with the academic dean
* Students who do not meet the criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
October, January & March
Total per year