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Master in Event Management del centro EAE Madrid Business School

Programa de Master in Event Management

Modalidad: Semi-presencial
Localización: Madrid

Descripción

“The program is designed to train students to be the best in the field of event creation, acquiring the knowledge required to fully organize an event with companies and real case studies”.​

Tourism destinations specializing in organizing different kinds of events not only reinforces the added value of the destinations but also acts as a differential feature and a key factor in positioning that enables them to implement a diverse network of quality services and products to boost and develop business tourism.​ ​

A quién va dirigido

The objective of the Master in Events Organization, Protocol and Business Tourism is to train professionals and executives to lead business projects focusing on the planning and management of different kinds of events.

Objetivos

The objective of the Master in Events Organization, Protocol and Business Tourism is to train professionals and executives to lead business projects focusing on the planning and management of different kinds of events (particularly benchmarking initiatives, congresses and conventions, incentives, trade fairs, business seminars), gain a firm command of the concepts of protocol and communication and public relations strategies, and generate tourism development in the quality business tourism segment, with the business perspective required to be efficient in terms of decisionmaking within such a globalized and dynamic sector, including the impact of new technologies.

Temario

Module 1 Estructure and international finances for the tourism sector

Structure of the global tourism market - 6 ECTS

International finances for the tourism sector - 6 ECTS

Module 2 Talent Management and Innovation in global contexts

Intellectual capital and talent management in global context in event organization and business tourism - 6 ECTS

Innovation and entreprenurial mindsets in event organization and business tourism - 6 ECTS

Module 3 Management of events and business tourism companies in global contexts

Strategic management of events and business tourism companies - 6 ECTS

Events organization and business tourism companies; operations, logistics and quality - 6 ECTS

Module 4 International Marketing and protocol for events and business tourism in global contexts

International marketing and experience management for events and business tourism companies - 6 ECTS

Official and business protocol - 6 ECTS

Module 5 Professional training

Professional training - 6 ECTS

Module 6 Internship

Thesis - 6 ECTS

Titulación obtenida

Master in Event Management.

Requisitos

To become an EAE student, you need to have a real thirst for learning, a dynamic and open spirit, and a desire to move forward in a participative and international environment. You have to be motivated to give your very best and not be afraid of demanding standards.

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