Tourism destinations specializing in organizing different kinds of events not only reinforces the added value of the destinations but also acts as a differential feature and a key factor in positioning that enables them to implement a diverse network of quality services and products to boost and develop business tourism.
The objective of the Master in Events Organization, Protocol and Business Tourism is to train professionals and executives to lead business projects focusing on the planning and management of different kinds of events.
The objective of the Master in Events Organization, Protocol and Business Tourism is to train professionals and executives to lead business projects focusing on the planning and management of different kinds of events (particularly benchmarking initiatives, congresses and conventions, incentives, trade fairs, business seminars), gain a firm command of the concepts of protocol and communication and public relations strategies, and generate tourism development in the quality business tourism segment, with the business perspective required to be efficient in terms of decisionmaking within such a globalized and dynamic sector, including the impact of new technologies.
Module 1 Estructure and international finances for the tourism sector
Structure of the global tourism market - 6 ECTS
International finances for the tourism sector - 6 ECTS
Module 2 Talent Management and Innovation in global contexts
Intellectual capital and talent management in global context in event organization and business tourism - 6 ECTS
Innovation and entreprenurial mindsets in event organization and business tourism - 6 ECTS
Module 3 Management of events and business tourism companies in global contexts
Strategic management of events and business tourism companies - 6 ECTS
Events organization and business tourism companies; operations, logistics and quality - 6 ECTS
Module 4 International Marketing and protocol for events and business tourism in global contexts
International marketing and experience management for events and business tourism companies - 6 ECTS
Official and business protocol - 6 ECTS
Module 5 Professional training
Professional training - 6 ECTS
Module 6 Internship
Thesis - 6 ECTS
Master in Event Management.
To become an EAE student, you need to have a real thirst for learning, a dynamic and open spirit, and a desire to move forward in a participative and international environment. You have to be motivated to give your very best and not be afraid of demanding standards.