Máster in Digital Marketing & E-Commerce - Full Time del centro EAE Business School Barcelona

Descripción

The Master in Digital Marketing is designed to train professionals in the new areas of the digital ecosystem, where the trend is increasingly heading towards eliminating the barrier between the online and offline worlds to deal more effectively with customers.

On this program, you will learn the key foundations of Online Marketing and the tools to conduct commercial activities on digital platforms, as well as developing you executive and organizational skills.If you want to enhance your executive competences even further after completing your program, you have the option of doing a two-week residential program at Kean University (USA).

Information and Communication Technologies (ICT) have changed supplier-customer relations for good thanks to the consolidation of the internet and social media as effective customizable marketing tools. We now operate in a new scenario in which the rules of the game have changed. Nowadays, everything is fast, direct, measurable and deliverable anywhere.

A quién va dirigido

The digital ecosystem is a fantastic hotbed of new ways of doing business. Companies have to prepare to embrace this new way of dealing with their customers. Therefore, the employment market demands a new profile of marketing professional with the ability to spot an opportunity to develop new strategies in a digital setting.

Objetivos

1. Training professionals specializing in the design of communication strategies, commercialization, attracting customers and generating loyalty in online environments.
2. Gaining a command of the influence of mobility on the user’s or consumer’s behaviour.
3. Understanding the key factors involved in digital planning, as well as the company’s success and adaptation strategies in the new ecosystem.
4. Gaining an in-depth insight into the specific tools for measuring and optimizing results in an Electronic Commerce business.
5. Developing the skills required to effectively oversee planning, design, implementation and management strategies and techniques for the main Electronic Commerce platforms.
6. Laying the foundations for creating effective strategies and systems for the management of integrated logistics and customer services in B2C and B2B Electronic Commerce settings.

Temario

Module 1

Foundations of Online Marketing and Electronic Commerce

Introduction to the Digital Environment and Principles of Online Marketing - 5 ECTS

Introduction to Electronic Commerce - 5 ECTS

Module 2

Online Marketing Planning

Search Engine Marketing and Advertising - 5 ECTS

Results Marketing - 5 ECTS

Social Media Marketing - 5 ECTS

Module 3

Design and Development of an Electronic Commerce Site

Design of a Virtual Store - 5 ECTS

Customer Management, Logistics and Regulations - 5 ECTS

Module 4

Organizational Effectiveness

Leadership, Team Building and Coaching - 5 ECTS

Employee Wellbeing, Change Management and Health Organizations - 5 ECTS

Módulo 5

Minor

Minor - 10 ECTS

Módulo 6

Master´s Thesis

Master´s Thesis- 15 ECTS

Titulación obtenida

Master in Digital Marketing

Requisitos

To become an EAE student, you need to have a real thirst for learning, a dynamic and open spirit, and a desire to move forward in a participative and international environment. You have to be motivated to give your very best and not be afraid of demanding standards.

Minimum of 2 years of professional experience to access the master.

A bachelor degree is required to access the master

An English certificate (specific English requirements available from your enrolment officer)

Información Adicional

Salidas profesionales

• Digital Project Manager
• Director of Projects
• Director of Digital Marketing
• Director of e-Commerce
• Director of SEO
• Director of SEM
• Social Media Manager