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Máster Global MBA [GMBA] del centro ESIC Campus Barcelona

Programa de Máster Global MBA [GMBA]

Modalidad: Presencial
Inicio: A partir del 04/10/2021
Duración 20 meses
Horario: Lunes a Viernes De 9'30h a 14'30h
Precio: 32400 €
Localización: Barcelona

Descripción

A truly international training provided by leading Business Schools in Europe, Asia, and America.

ESIC Business & Marketing School (ESIC), in collaboration with Shanghai International Studies University (SISU), and Florida International University Chapman School of Business (FIU), has designed a training experience for globally-focused professionals intended to provide a deep exposure to varied business practices, regulatory and cultural issues, and entrepreneurial environments. Over a full-time immersion of 18 months participants live, work, learn, and operate in the three continents that represent more than 80% of the world’s economy. A truly international training provided by leading Business Schools in Europe, Asia, and America. Upon completion, participants receive three separate degrees ESIC IMBA + SISU MBA + FIU MIB.


A quién va dirigido

Average age of pupils: 28

Years of average student experience: 5 years

Objetivos

  • 3 continents
  • 3 business environments
  • 3 degrees
  • Cross cultural experience
  • Entrepreneurial environments
  • Internationally Accreditted by AMBA and EPAS

Temario

Core Modules


Management value generation

Economics for walking the world

Economic models and economic systems

Understanding markets and consumers

Defining and developing unique different business models

Growth and value generation beyond home

The marketing function


Information and analysis for decision making

Big data and analytics management

Stakeholders value & finance mesure (triple bottom line)

Founding & investments

Data modelling


Management in the XXI century

Digital marketing methods

Digital marketing strategies and operations

Selling models: omnichannel

Artificial intelligence

Neuroscience applied to business

New trends in consumption

Innovating in a disruptive environment

Entrepreneurship


People and processes

Managing market oriented & responsible organization

Trends in work models

Delivering value on/off line

Enhance diverse talents and human capital

Private equity


Transversal Sessions


Skills and self development

Empowering creative thinking

Team building

Developing yourself

Responsible leadership and art of decision making

Critical thinking, problem solving and indep learning

Chinese language


Ethics and values

Global corporate citizienship

Becaming global ethical manager


World Market Workshops and specific seminars


TFM


TFM


Subjects Shangai

Electives

Enhancing Diverse Talents and human capital

Data modelling & Decision Making

Funding & investments


Subjects Miami

Global Megatrends, geopolitics and political economy

Global Management skills

Fundamentals of International Business

Global Strategy and Business Models

Global start-up

Master’s Project in International Business

Master’s Seminar in International Business

Electives

Titulación obtenida

Internationally Accreditted by AMBA and EPAS.

Requisitos

Average age of pupils: 28

Years of average student experience: 5 years



Información Adicional

Full Time - L a V 9:30 a 14:30 h

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