¡Llama gratis! 900 264 357

Máster en Sport management blended en Barcelona

Programa de Máster en Sport management blended

Modalidad: Presencial
Localización: Barcelona



The Master in Sport Management blended is a 10 month program that delves into the most important aspects of management applied to sport.

Classes with expert faculty and closely linked to sport, are combined with Master Classes with exclusive speakers from the world of direction and sport management, outdoor visits (field trips) and a study trip that will enrich the experience you&rsquo,ll have in Barcelona with your classmates, broadening your network of contacts in the world of sport. In addition, each module of the Master will have some hours online.


The main objective of the Master in Sport Management is to guide you in your development as an integrated professional of sport management and train you in the use of management tools to recognize business opportunities, establish strategies, anticipate changes, optimize resources and analyze information with sound judgement.


Understand and apply strategic, global and objective vision to the sports industry from a business perspective.

Create new market opportunities by applying an entrepreneurial spirit and a culture inclined towards innovation in sport organizations.

Use the most innovative practices in sport marketing and be more effective in brand strategy and sponsorship execution.

Detect the key factors to lead professional teams and obtain the best results.

Interpret the financial statements of a sports organization and create financial strategies for new products and businesses.

Optimize the management of a sport facility and sport event.

Academic itinerary

You have the option of studying the Postgraduate Diploma in Sport Management (32 ECTS) and the Postgraduate Diploma in Sport Marketing (27 ECTS), or you can take modules of the Master separately as specialized courses. This way, you can earn credits towards obtaining the Master degree in a maximum period of 3 years from the start of the first module.

Aimed at

The Master in Sport Management is right for you, if:

You&rsquo,re an (ex) athlete looking for education and a degree in sport management to give your professional career a boost.

You&rsquo,re working in a business environment and want to specialize in the sports industry.

You wish to complete your education with a postgraduate degree specializing in administration and sport management.

You&rsquo,re a working professional who wishes to focus your career in an industry linked to sport.

People who have completed this Master are currently working in the areas of:

Sports Competition (professional sports teams and event organizers).

Governance (sports federations and associations).

Sports Facilities and Events (championship organizers, sports clubs).

Community Sports (foundations, government, municipalities).

Sports Consulting (private business initiatives).

Sports Journalism (media).

Marketing and Sponsorship (private and public companies).


The study plan for the Master in Sport Management is comprised of 5 compulsory modules and a specialization module with elective subjects in Digital Marketing and Sports Sponsorship. The Master is completed with the presentation of the final project which is a business plan or research project. The on campus classes will be held Fridays 15.30 &ndash, 20.30.


The definition of strategy

Strategic planning

Analysis of the sector

Management strategies

Company vision based on resources

Creating sustainable competitive advantage


Marketing vs. Sports marketing

Principles of marketing

Sports market investigation

Consumer behavior

Sports marketing strategies and plans

International sport marketing

Brand development

Advertising and communication in sports

The future of sport


Interpretation of financial reports

Analysis of financial statements

Company investment and assessment


Pricing and sales strategy

Indebtness, performance and profitability

Financial strategy

Stocks, outsourcing & risk management

Financial and capital planning


Innovative businesses

Management and creation of value model


Project management

Leadership styles

People and process management

Talent development

Expanding business: generation of change

Social entrepreneurship


Event Management &ndash, 7 ECTS

Event organization

Event evaluation

Economic balance of an event

Facility Management &ndash, 7 ECTS

Management of a facility

Economic budget of a facility

Facility evaluation

The tender procedure

Risk management

Volunteer management


Digital Marketing

Sport Marketing & Sponsorship

Final project

Business plan or research work


The program includes visits to sports facilities and entities (such as Centre d&rsquo,Alt Rendiment (CAR), FC Barcelona, Club Joventut Badalona and Circuit de Catalunya.


Master in Sport Management of the Johan Cruyff Institute.

Información Adicional


To be eligible for admission, you must meet one of the following requirements:

Have a Bachelor&rsquo,s degree, undergraduate diploma or the equivalent.

Have at least 3 years experience in the area of sport management.

Have developed a career as a professional athlete.

Note: It is advisable to have basic knowledge of the English language.


Please complete the pre-enrollment form if you are interested in studying this program. Your form will be submitted to the Admissions Committee, which will evaluate if your achievements as well as your aspirations and motivations in pursuing this degree, are in line with the objectives of the program. The admission procedure may include a personal interview with the program manager. One of our academic consultants will contact you within 72 hours.
Contacta ahora con el centro