By the year 2020, tourism will be firmly established as one of the world&rsquo,s most powerful economic forces, and this expected growth will drive the global demand for professionally educated tourism managers.
The programme covers key aspects of international tourism management with the aim of providing a set of rigorous and industry-relevant analytical tools that will equip graduates for leadership and management positions within the global tourism industry. The programme seeks to provide knowledge and skills through an in-depth study of key issues facing the industry, including sustainable and strategic tourism management, global marketing and tourism operations.
WHY CHOOSE THIS COURSE?
Our courses are ranked number 2 for Hospitality, Event Management and Tourism by the Guardian University Guide 2016, and 35th in the World according to EdUniversal 2016.
International guest speakers on a range of topics related to tourism management and responsible tourism.
Opportunities to gain valuable applied destination management and tourism planning experience through the international field trip module.
An interactive and internationally diverse learning environment.
Industry field trips to tourism destinations and heritage sites such as Stratford-upon-Avon, Stonehenge and the National Parks of England.
Research-informed teaching from academic staff who are experts in the tourism field.
An international outlook through the use of international case studies, diversity amongst the course cohort, and opportunities for Online International Learning (OIL) projects.
WHAT WILL I LEARN?
The programme seeks to enhance knowledge and skills through an in-depth study of key issues. The course consists of a range of modules with an international focus, which are taught within an internationally diverse learning environment. The programme thus seeks to produce autonomous learners, able to work with self-direction and originality.
We seek to develop the ability to blend theory and practice in complex situations, and have an appreciation of how properly conducted research can enhance performance as a future manager within the tourism sector.
Tourism Operations Management
Sustainable Tourism Management
Strategic Tourism Management
Contemporary Issues in Tourism Management
International Field Trip
New Business Development
As part of this course you will study Global Professional Development, a beneficial new 10-credit module developed in partnership with the CMI. Explore this module',s content and benefits here.
HOW WILL THIS COURSE BE TAUGHT?
The MSc International Tourism Management course focuses on strategic decision making in relation to tourism operations, tourism marketing and strategic tourism management. As well as traditional teaching and learning methods such as lectures and seminars, specific subjects adopt a mix of experiential approaches to facilitate the achievement of richer, deeper, and critical learning.
Learning approaches include:
Using real life case studies from secondary sources and invited guest speakers.
Providing a combination of classroom and seminar based activities.
Facilitating an international field trip that provides students with the opportunity to understand the global impacts of tourism.
The use of online international learning (OIL), working with students from international partner universities.
HOW WILL I BE ASSESSED?
A range of different assessment methods are used across the course both to support the development of a variety of skills and knowledge and to take into account different learning styles.
Assessment includes reports, essays, case studies, presentations, portfolios, examinations, and a dissertation.
TEACHING CONTACT HOURS
There will be approximately 10 hours of formal teaching per week, with the rest of the time allocated to study directed by academic staff, and self-directed study and research.
The programme is subject to the general University admission procedures and access policies. To be accepted for the programme students must possess:
An Honours Degree at 2:2 or above, or an equivalent professional qualification or an equivalent level of professional experience.
International Students&rsquo, English language proficiency should be at least 6.5 IELTS or equivalent.
HOW TO APPLY
To find out more about how to apply, click on the Apply For This Course button above. Many of our courses offer a part-time study option. Note that the part-time mode of study is not applicable to international students, unless you hold a relevant visa &ndash, please check with the international office.
Please note: we have a range of taught postgraduate awards to suit your needs, from Postgraduate Certificate or Postgraduate Diploma to a full Master',s Degree (MA, MBA, MSc, LLM). In most cases you can decide to exit at Postgraduate Certificate or Diploma level, without carrying onto the full Master',s qualification.
HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?
The in-depth knowledge and critical evaluation and analysis skills developed on the course are designed to prepare graduates for management positions in sectors of the industry including:
Destination Marketing Organisations
The Arts and Cultural Sector
The Management Consultancy Project enables students to undertake a consultancy research project for a tourism organisation. Although the course doesn&rsquo,t include a traditional placement, many of the modules incorporate work-related learning.
OPPORTUNITIES FOR AN INTERNATIONAL EXPERIENCE
The course has an international focus, and all modules are applied to an international context, incorporating international case studies and in-depth examples. All students who are enrolled on the course are able to engage in the Global Leaders&rsquo, Programme. The international field trip emphasises intercultural engagement and group working, which fosters intercultural competency. Opportunities will also be available to develop Online International Learning (OIL) projects.
GLOBAL LEADERS PROGRAMME
To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.
The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.