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Fashion Business de London College of Contemporary Arts

London College of Contemporary Arts

London College of Contemporary Arts
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Presencial en Reino Unido



The aim of this course is to offer an understanding of the fashion industry and the business side of it from creating a product for different market levels to successful promotion and selling as well as targeting to the selected audience.

Firstly students will be introduced into the history of fashion as well as the current market levels.

Students will be learning the fundamentals of the design process as well as branding and promotion and marketing in order to sell the designs.

By the end of the course students will have developed a basic understanding of the fashion industry as a whole and the business behind making it turn from seasonal collections and marketing and advertising campaigns to a selected audience.



The Fashion Business course will introduce you to the fundamentals of the fashion design industry and the business behind making it one of the most vibrant and exciting industries in the world. The course will cover introduction to different fashion market levels giving case studies of companies operating within them. The marketing and promotional activities employed by the fashion industry will be studied covering the 4 P&rsquo,s. Customer profiling and target market and how this is chosen will be covered. The contextual and historical references often returning to the fashion cycle will be explained and you will be introduced to the basics of fashion design process to give you an understanding of the creativity that goes behind producing successful and competitive collections as well as brands. Introduction to sourcing and supply chain will also be covered.

Información Adicional

Course Duration

Study Mode: PartTime

Duration: 10 weeks

Schedule: Tuesday 6:30pm-9:30pm

Inatek Dates 2016:

29 March, 7 June, 16 August, 25 October

Study Mode: Full Time

Duration: 2 weeks

Schedule: Monday to Friday, 10am to 2pm

Inatek Dates 2016: 27 June, 11 July, 25 July
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