WHAT YOU WILL LEARN
The aim of this course is to offer an understanding of the fashion industry and the business side of it from creating a product for different market levels to successful promotion and selling as well as targeting to the selected audience.
Firstly students will be introduced into the history of fashion as well as the current market levels.
Students will be learning the fundamentals of the design process as well as branding and promotion and marketing in order to sell the designs.
By the end of the course students will have developed a basic understanding of the fashion industry as a whole and the business behind making it turn from seasonal collections and marketing and advertising campaigns to a selected audience.