First Summer Session from June 25 th to July 6 th 2012
Through Computer & Video Games, the culture of the Digital Era has been redefining its own rules and transforming the way in which
Communication and Marketing strategies operate. By defining game design principles through the study of the technical and artistic
evolution of the medium, the course will present a broad spectrum of the communication possibilities offered by the Video Games mechanics.
Whilst studying the most relevant and successful video games projects, the course will focus on the guidelines that lead to the creation and
development of a game project from scratch. Those theoretical tools will prove useful in creating game design documents and projects, as
well as in implementing interactive game mechanics in media design.
The successful completion of the course requires the realization of a real interactive communication project, presented as team or
Who's the course addressed to?
The course is oriented towards curious newcomers to the field of videogame design who wish to acquire a fundamental knowledge base
and understanding of the medium.
Learning by doing: a mix of theoretical lessons and practical workshops.