Bachelor's Degree in Marketing + Degree in Digital Business del centro ESIC Campus Barcelona

Descripción

• ESIC, is affiliated to Universitat Rovira i Virgili in Barcelona and to Universidad Rey Juan Carlos in Madrid to offer the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.
• This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.
• The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.
• Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.
• This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.

A quién va dirigido

• Wants to work in marketing and/or a global and evolving sales environment.
• Interested in digital business.

Objetivos

• Research.
• Finances.
• Commercialization.
• Sales.
• Digital Marketing.
• Offline Marketing.

Temario

First year

First semester [BDM]

Marketing fundamentals

Company fundamentals

Business Matematics

Economic history  

Business sociology

First semester [DDB]

Chinese I

Antropology

Second semester [BDM]

Business Communication

Modern languaje  

Statics Applied to Marketing  

Economy I: Microeconomics  

IT Applied to Marketing

Second semester [DDB]

To Be Professional

Digital Enviroment

Second year

First semester [BDM]

Economy ii: macroeconomics

Economic-financial analysis for marketing I  

Legal regulation of the market

Strategic Management

Consumer’s behavior I

Strategic marketing

First semester [DDB]

Chinese III

Critical Thinking

Second semester [BDM]

Economic-financial analysis for marketing II

Market research I

Consumer’s behavior II

Product policy

Distribution policy

Strategic brand management

Second semester [DDB]

Chinese IV

Multimedia Software

Third year

First semester [BDM]

Communication and advertising

Decision-making methods applied to marketing  

Marketing and applied information systems

Prices and costs policy  

Trading techniques  

Relational and direct marketing

First semester [DDB]

Creation of digital spaces

Creative mindset

Second semester [BDM]

Business start-up

Human resources management

Sales management  

International marketing management  

Digital marketing strategies  

Market research ii

Second semester [DDB]

Scientific investigation

Christian social thinking

Teamworking

Fourth year

First semester [BDM]

Strategic management

Marketing plan

Elective 1

Elective 2

Elective 3

Elective 4

Elective 5

Second semester [BDM]

Interships

Second semester [DDB]

Business ethics

Self-diagnosis

My digital fingerprint

Trend search and analysis

Sales forecasting

Annual [BDM]

Bachelor’s degree final project

Fifth year

First semester [DDB]

Leadership

Marketing intelligence

Digital marketing metrics & analytics

Customer marketing

Data driven marketing

Glocal marketing  

Business innovation

Strategic finances

Second semester [DDB]

Tangibles-wearables

Transformation & change

Global mindset

Global communication

Business with global cause

Entrepreneurship

Titulación obtenida

Bachelor's Degree in Marketing + Degree in Digital Business

Requisitos

No prior documentation required 

Información Adicional

Professional opportunities Bachelor's Degree in Marketing + Degree in Digital Business

This degree is a passport to several career opportunities, such as:

• Marketing Manager
• Sales Manager
• International Business Manager
• Market Analyst
• Brand Manager
• Business Intelligence Manager
• Customer Relationship Analyst
• Account Manager
• Product Manager
• Trade Marketing Manager