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Bachelor's Degree in Marketing + Degree in Digital Business del centro ESIC Campus Barcelona

Programa de Bachelor's Degree in Marketing + Degree in Digital Business

Modalidad: Presencial
Inicio: A partir del 01/09/2022
Duración 5 años
Precio: 9875 €
Localización: Barcelona


This Bachelor's Degree which is a highly renowned degree that trains participants to face and solve completex challenges in an increasingly globalized business and marketing environment.
  • ESIC, is affiliated to Universitat Rovira i Virgili in Barcelona and to Universidad Rey Juan Carlos in Madrid to offer the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.
  • This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.
  • The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.
  • Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.
  • This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.

A quién va dirigido

  • Wants to work in marketing and/or a global and evolving sales environment.
  • Interested in digital business.


  • Research.
  • Finances.
  • Commercialization.
  • Sales.
  • Digital Marketing.
  • Offline Marketing.


First year

First semester [BDM]

Marketing fundamentals

Company fundamentals

Business Matematics

Economic history  

Business sociology

First semester [DDB]

Chinese I


Second semester [BDM]

Business Communication

Modern languaje  

Statics Applied to Marketing  

Economy I: Microeconomics  

IT Applied to Marketing

Second semester [DDB]

To Be Professional

Digital Enviroment

Second year

First semester [BDM]

Economy ii: macroeconomics

Economic-financial analysis for marketing I  

Legal regulation of the market

Strategic Management

Consumer’s behavior I

Strategic marketing

First semester [DDB]

Chinese III

Critical Thinking

Second semester [BDM]

Economic-financial analysis for marketing II

Market research I

Consumer’s behavior II

Product policy

Distribution policy

Strategic brand management

Second semester [DDB]

Chinese IV

Multimedia Software

Third year

First semester [BDM]

Communication and advertising

Decision-making methods applied to marketing  

Marketing and applied information systems

Prices and costs policy  

Trading techniques  

Relational and direct marketing

First semester [DDB]

Creation of digital spaces

Creative mindset

Second semester [BDM]

Business start-up

Human resources management

Sales management  

International marketing management  

Digital marketing strategies  

Market research ii

Second semester [DDB]

Scientific investigation

Christian social thinking


Fourth year

First semester [BDM]

Strategic management

Marketing plan

Elective 1

Elective 2

Elective 3

Elective 4

Elective 5

Second semester [BDM]


Second semester [DDB]

Business ethics


My digital fingerprint

Trend search and analysis

Sales forecasting

Annual [BDM]

Bachelor’s degree final project

Fifth year

First semester [DDB]


Marketing intelligence

Digital marketing metrics & analytics

Customer marketing

Data driven marketing

Glocal marketing  

Business innovation

Strategic finances

Second semester [DDB]


Transformation & change

Global mindset

Global communication

Business with global cause


Titulación obtenida

Bachelor's Degree in Marketing + Degree in Digital Business


No prior documentation required 

Información Adicional

Professional opportunities Bachelor's Degree in Marketing + Degree in Digital Business

This degree is a passport to several career opportunities, such as:

  • Marketing Manager
  • Sales Manager
  • International Business Manager
  • Market Analyst
  • Brand Manager
  • Business Intelligence Manager
  • Customer Relationship Analyst
  • Account Manager
  • Product Manager
  • Trade Marketing Manager
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