International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models. This field requires professionals with specific sports management skills combined with an entrepreneurial mindset and deep business and financial understanding. Students acquire specific skills to meet the challenges of this competitive environment through courses in negotiation, sponsorship and broadcasting, among others.
Sports lovers who are interested in being an active part of this sector that not only involves the physical area but also the administrative one.
The Bachelor of Arts in Sports Management is a seven-semester, three-year program with the structure indicated below. Students who have completed this program have the option to take an additional eighth semester and earn a Diploma of Advanced Studies (DAS).
The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum in the second and third years. In the third year, students will focus on business management modules to equip students with key managerial concepts, theories and tools necessary for any business field. This program will prepare students with the specific skills to meet the challenges of this competitive atmosphere through courses in negotiation, legal and ethical issues in sports sponsorship, consumer behavior and sports psychology.
Foundations of Business Management
Written Communication Skills
IT Software for Business
Crafting Your Future: Your Time at EU
Business Finance II
Social Media Marketing
Sales & Purchasing Management
Research Methods II
Crafting Your Future: Personal Development
Global Business & Strategy
The Business Consultancy Project Part I
Marketing Across Cultures
Please see the documentation section below to find out about the documents required for your application.
October February June August
Total per year
FOR SEVEN-SEMESTER PROGRAMS
OPTIONAL DIPLOMA OF ADVANCED STUDIES (DAS)
One extra semeste