BA in Digital Business, Design & Innovation del centro EU Business School

Descripción

Digitalization is continually expanding horizons. In addition to startups and new ventures, established businesses are also going digital to appeal to new generations and adapt to modern technologies. They all need entrepreneurial innovators who can come up with creative solutions that are also practical and applicable. Through this program young business leaders will develop the skills, adaptability and curiosity not just to keep up with evolution, but also think ahead and drive change.

A quién va dirigido

Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

Objetivos

1. Demonstrate a deep understanding of complex business processes and come up with creative business solutions in a fast-moving digital environment.
2. Develop management and leadership skills.
3. Demonstrate knowledge of new technologies and innovation.
4. Obtain a practical working background which prepares them for immediate entry into a management position.

Temario

YEAR 1

Foundations of Business Management

Marketing Management

Written Communication Skills

Accounting I

Microeconomics

Elementary Calculus

IT Software for Business

Environmental Sustainability

Crafting Your Future: Your Time at EU

YEAR 2

Global Economics

Business Finance II

Social Media Marketing

Financial Markets

Consumer Behavior

Sales & Purchasing Management

Digital Economy

Innovation and Design Thinking

Digital Leadership

Research Methods II

Crafting Your Future: Personal Development

YEAR 3

Global Business & Strategy

The Business Consultancy Project Part I

Marketing Across Cultures

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 22 CH | 30 ECTS:

Research Methods

Dissertation Seminars

Final Cases: Marketing/Specialization

Dissertation

DIPLOMA OF ADVANCE STUDIES

Strategic Management

Budgeting & Control

Organizational Communication

Cases in Marketing

Cases in Digital Entrepreneurship: Start-up Incubator

Web Design & Web Analytics

Fintech: Digitalization in Finance

Digital Graphic Design & Management

Digital Reputation & Intellectual Property Rights

Crafting Your Future: Professional Development

Titulación obtenida

1. A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
2. A bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
3. A state-recognized BA (Hons) in Business Management from University of Derby, U.K.

Requisitos

• 1 certified copy of high school diploma and transcripts; or equivalent.
• Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.

Please see the documentation section below to find out about the documents required for your application.

Información Adicional

Career Options

1. Product Transformation Officer
2. Digital Brand Manager
3. Digital Transformation Manager
4. Business Analyst
5. Areas of Work

Start

October February June August

Total per year

€12,900

FOR SEVEN-SEMESTER PROGRAMS

Additional semester 

€6,450

OPTIONAL DIPLOMA OF ADVANCED STUDIES (DAS)

One extra semeste

€6,450