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BA in Communication & Public Relations del centro EU Business School

Programa de BA in Communication & Public Relations

Modalidad: Presencial
Localización: Barcelona


This program will develop entrepreneurial thinking and cover topics such as structuring public relations campaigns, media strategy and organizational communication and ethics.

Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones.

Why Barcelona?

Studying a Bachelor of Arts in Communication & Public Relations in Barcelona gives students the opportunity to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.

This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city’s most celebrated son, Antoni Gaudí.

A quién va dirigido

EU Business School's Bachelor of Arts in Communication & Public Relations program prepares students for a full range of functions across industries within the business arena. Students will gain an understanding of current business trends and challenges, preparing them for a successful career in the ever-changing business world.


We focus on providing students with a broad business vision that allows them to function efficiently in one of the most advanced smart cities in the world.


The Bachelor of Arts in Communication & Public Relations is a seven-semester, three-year program with the structure indicated below. Students who have completed this program have the option to take an additional eighth semester and earn a Diploma of Advanced Studies (DAS).

The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum in the second and third years. In the third year, students will also focus on business management modules covering key managerial concepts, theories and essential tools.


Foundations of Business Management

Marketing Management

Written Communication Skills

Accounting I


Elementary Calculus

IT Software for Business

Environmental Sustainability

Crafting Your Future: Your Time at EU


Global Economics

Business Finance II

Social Media Marketing

Financial Markets

Consumer Behavior

Sales & Purchasing Management

Public Relations Research

Event & Conference Management

Public Relations Campaigns

Research Methods II

Crafting Your Future: Personal Development


Global Business & Strategy

The Business Consultancy Project Part I

Marketing Across Cultures

Titulación obtenida

  • A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
  • A bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
  • A state-recognized BA (Hons) in Business Management from University of Derby, U.K.


  1. 1 certified copy of high school diploma and transcripts; or equivalent.
  2. Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.

Please see the documentation section below to find out about the documents required for your application.

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 22 CH | 30 ECTS:

  1. Research Methods
  2. Dissertation Seminars
  3. Final Cases: Marketing/Specialization
  4. Dissertation

Información Adicional


October February June August

Total per year



Additional semester 



One extra semeste


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