The BA (Hons) in Business Management (Marketing) program gives students the tools and entrepreneurial mindset to excel in today’s postmodern marketing environment. Students will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers.
The ability to combine elements of different business disciplines is vital to students’ careers, and key to their development as a successful 'marketeer'. The skills students learn through the program will help them excel in the marketing sector.
Studying a BA (Hons) in Business Management (Marketing) in Barcelona gives students the opportunity to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.
This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city’s most celebrated son, Antoni Gaudí.
Students will benefit from problem-based learning, real world projects and case studies. Experiential and active learning are frequently used in the classroom; cases, along with projects, allow students to apply their experiences and theory to real-life scenarios to build their skill set and profiles.
The BA (Hons) in Business Management (Marketing) is a six-semester, three-year program (180 ECTS). The core courses taught during the first year will give students a solid grounding in all essential business disciplines, while the second and third years incorporate their chosen pathway, in addition to the core courses.
Understanding People in Organizations
Developing a Professional Mindset
Quantitative Skills for Business
Principles of Responsible Management
Global Business & Strategy
The Business Consultancy Project Part I
Total per year
FOR SEVEN-SEMESTER PROGRAMS
OPTIONAL DIPLOMA OF ADVANCED STUDIES (DAS)
One extra semeste